In this engaging conversation, Timothy A. Zercher, a marketing leader in behavioral health, shares his journey from founding his first agency to leading A-Train Marketing. He discusses the intersection of behavioral health and marketing, the importance of experience over education, and the transformative role of AI in the industry. Zercher emphasizes the need for tech-savvy marketers who understand both human psychology and digital advertising, while also addressing the challenges and opportunities presented by AI. He concludes with valuable advice for aspiring founders and trailblazers.
Chapters
00:00 Introduction to Behavioral Health Marketing
02:50 The Passion Behind Marketing
06:03 Experience vs. Education in Marketing
09:05 The Role of AI in Marketing
11:57 Challenges and Opportunities with AI
14:59 Essential Tech Skills for Marketers
17:53 The Impact of Technology on Marketing Processes
21:02 Talent Development in Marketing
24:13 AI: Utopia or Dystopia?
27:01 Advice for Founders and Trailblazers
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