In this episode of the BCAMP podcast, Richard Carey speaks with Jaap Mantel, VP of Sales at Data & More, about the challenges and solutions in managing unstructured data. They discuss the importance of data classification, the value of customer retention over new sales, and the significance of referrals and partnerships in driving business success. Yap shares insights on measuring customer satisfaction and the potential of building a community for customer engagement. The conversation concludes with thoughts on future goals and collaboration opportunities.
00:00 Introduction to Data and More
02:48 Understanding Unstructured Data
05:48 Data Classification and Management Solutions
08:54 Sales Strategies and Customer Retention
11:41 Measuring Customer Value and Satisfaction
14:27 The Importance of Referrals and Partnerships
17:27 Building Community and Customer Engagement
20:25 Future Goals and Collaboration Opportunities
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